December 13, 2018 | Posted by Mordy Oberstein First, it was getting your site on page one of the SERP, then it was being among the top few results on the page, and now we’re here again with a new metric for measuring ranking success. As time has gone on, how we measure … Read more
June 17, 2020 | Posted by Mordy Oberstein It was such a good question, I wish I would have thought of it myself. But I didn’t. Nati Elimelech, a masterful and underrated technical SEO asked it. The question you ask? What does Click-Through Rate (CTR) look like above the fold versus below the … Read more
Above-the-fold (ATF) content is important for web design because it’s where users form their first impressions. And where they expect to see certain website features. Plus, ATF content can affect search engine optimization (SEO). What Does ‘Above the Fold’ Mean? Above the fold refers to the visible part of a webpage before the user scrolls … Read more
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