The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being discussed, according to Bloomberg: Chrome, Google’s web browser. This one seems highly unlikely to me – web browsers aren’t exactly a lucrative business model. Android, Google’s operating system. Google Ads, the money-printing machine that … Read more
Google Ads is forcing some of its advertisers off the credit card option for paying for their ad accounts and onto bank-based payment methods, such as ACH, wire, or paper check. If you do not comply by July 31, 2024, your account can be suspended. Google sent out emails to its high-spending advertisers about the … Read more
The U.S. House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else face a total ban in America. Under the new legislation, ByteDance has a six-month ultimatum to divest its controlling stake in TikTok, or else it will lose its 150 million users in the States. Why … Read more
If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and … Read more
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