SEO moves fast. With so many factors—keywords, rankings, competitors—it’s hard to predict what will drive traffic. But imagine knowing a keyword or topic’s performance before targeting it. This would be a game-changer for efficiency. That’s where SEO forecasting comes in. Accurate forecasting is more important than ever. It helps you focus on the right keywords, … Read more
AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting ****** that focus on data-driven decisions. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation. Up … Read more
Dustin Duncan Dustin has been a part of the seoClarity team since 2016. Big on travel, it’s his goal to hit all the continents (4 down so far!). He’s also big on helping clients understand the seoClarity platform. His favorite platform features are Rank Intelligence and Search Analytics because of their abilities to segment and … Read more
Google Ads is no longer maintaining individual and ad group keyword forecasting in Keyword Planner. Few advertisers were using these features so the platform decided to retire them, according to Ginny Marvin, Google’s Ad Liaison, on X (formerly known as Twitter). However, campaign-level forecasts and historical keyword-level data are still available. Why we care. By … Read more
Google Ads is no longer maintaining individual and ad group keyword forecasting in Keyword Planner. Few advertisers were using these features so the platform decided to retire them, according to Ginny Marvin, Google’s Ad Liaison, on X (formerly known as Twitter). However, campaign-level forecasts and historical keyword-level data are still available. Why we care. By … Read more
Google’s Ad Liaison, Ginny Marvin, confirmed on X that Google Ads has stopped maintaining the Keyword Planner individual & ad group keyword forecasting data. She said that “few advertising were using” them, so they stopped forecasting this data as of the summer. I am not sure if this is old news or not, at least, … Read more
As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable. This article will cover some of my favorite PPC forecasting techniques using Google Sheets and Vertex AI that paint a clearer picture of the future and empower clients with actionable insights. While no tool or technique can provide … Read more
What Is SEO Forecasting? SEO forecasting is when you predict future rankings, search traffic, and value from your SEO efforts. It can help estimate your revenue from SEO. Other steps to take to predict this value include figuring out your click-through rate (CTR), identifying your site’s organic (unpaid) conversion rates, and determining your sales from … Read more
Blog / SEO Strategy / SEO Forecasting: The Ultimate Guide If there’s a singular truth about the SEO industry, it’s that SEO folks always have to stay out in front of their competitors to deliver the best results possible. And what better way to stay one step ahead than to forecast the SEO results your … Read more
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