A couple of weeks ago, Google announced the new features for travel search ads through integration with travel feeds. These may now be out in the wild, as we are seeing pricing and other rich markup showing up for hotel ads in Google Search. Lluc B. Penycate posted some examples and screenshots on X of … Read more
Google announced a bunch of new AI Search features including search ads finally rolling out to AI Overviews, the new link format rolling out, AI-organized search results, new AI shopping features, Google Lens and more. Of course, Google announced this when I am offline, but at least I got a heads up a few hours … Read more
Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing a centralized reference point for advertisers. Why we care. While the specific requirements for YouTube masthead ads remain unchanged, this move to consolidate guidelines into … Read more
When it comes to content creation, one of the big questions many ask is, Should I write short-form or long-form content? Both short-form and long-form content have their own unique advantages, but deciding which one to use depends on your goals and your audience. Short-form content is quick to read and easy to digest, making … Read more
Google announces the general availability of the Structured Data Files (SDF) QA format for Display & Video 360, enhancing bulk review capabilities for advertisers. Why we care. This update simplifies the process of reviewing resource settings in bulk, making campaign management more efficient for advertisers using Display & Video 360. Key details: The SDF QA … Read more
Creating a high-quality blog post isn’t as simple as writing all the proper words. The way it’s formatted also makes a huge difference. But before we get into formatting details, let’s start with the basics. What Is a Blog Post Format? A blog post format refers to the way you present your blog post’s ideas. … Read more
Schema Markup is a form of structured data that allows website owners to provide additional context and meaning to the content on their pages. It effectively communicates the purpose and relationships of different elements on your site to search engines. It’s crucial to express Schema Markup in a format accepted by major search engines to … Read more
Google may be testing a new call extension and location extension ad format. This format shows up as a carousel of links or buttons that you can scroll through below the ad snippet in the search results. Anthony Higman spotted this and posted some screenshots and videos of it on X. Higman said, “New call … Read more
New creative controls for video ads that allow advertisers to dictate where their videos appear across Google’s different ad formats are being introduced for Demand Gen campaigns. They have been released in beta. Why we care. Assigning video assets to specific formats (e.g. in-stream, in-feed or Shorts) gives marketers more control over the amplification of … Read more
Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform (in addition to overlap and in-page formats). What are ad intents. An ad intent is an “intent-driven format that places links and anchors into existing text and pages on your site related to your content,” according to Google. … Read more
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