Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. It offers unique opportunities for brands to connect with consumers in authentic and meaningful ways. This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. We’ll cover: Why Reddit is a valuable platform for advertisers. … Read more
Google Search finally supports the AVIF file format in Google Search, Google Images and all locations Google Search shows images such as Google Discover, Google News and so forth. “We’re happy to announce that AVIF is now a supported file type in Google Search, for Google Images as well as any place that uses images in Google … Read more
A few weeks ago, we saw Google testing pill formats, bubble formats, for sitelinks in the mobile search results. Now Google is testing that format on the desktop search results. Brodie Clark on SERP Alerts posted examples of this on X and over here. He wrote, “Google is now testing out a new format for … Read more
Google is testing another ad format, another card like format, for its search ads. We previously saw the vertical Google Ad cards, then the carousel horizontal ad cards format and now here are just plain horizontal ad cards. This was spotted by Azeem who posted the following screenshot on X: Just so you have it, … Read more
Google AdSense announced a new auto ads format named “Ad intents.” Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your content. Yea, it takes your content, and hyperlinks it to the Google search results. Google wrote, “Today, we’re launching a new … Read more
Google’s Search Generative Experience (SGE) is now showing for 84% of search queries. SGE has three main variants: Opt-in (68% of the time) where users must request an AI-generated answer. Collapsed (16%) where a truncated AI-generated answer is shown. None (15%) where no SGE is triggered. Image credit: BrightEdge That’s according to new data released … Read more
Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a platform that compulsively hooks users and advertisers. This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement. … Read more
Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. Leveraging its machine learning technology, Google then … Read more
Google’s John Mueller said it is fine to publish some content in both PDF and HTML formats. He said both “can be shown independently in the search results.” If Google sees them as duplicates, in some cases, Google may just show the HTML version in its search results. He posted this Q&A in a AskGooglebot … Read more
There has always been an intimate bond between content and SEO. Today, I want to share some thoughts and tips on blogs, content, and search-friendly formats in particular. Furthermore, I will share insights into how generative AI has added a new element to this relationship. Google’s recent updates about helpful and valuable content have reignited … Read more
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