Are Instagram Ads Worth It in 2024? Exploring the Different Ad Formats

Are Instagram Ads Worth It in 2024? Exploring the Different Ad Formats

In today’s ever-evolving digital landscape, businesses are constantly searching for innovative ways to reach their target audience and drive results. With over a billion active users worldwide, Instagram has emerged as a powerful platform for businesses to showcase their products and services. But with the continuous changes in social media algorithms and user behaviour, brands … Read more

Google Now Allows Mixing Structured Data Formats

Google Now Allows Mixing Structured Data Formats

Google announced that it’s okay to merge two kinds of Schema.org structured data now and that it will validate at the major structured data validators. Now your choices aren’t restricted to exclusively using JSON-LD or Microdata structured data. It’s unclear if RDFa is included although it’s said to validate. Syntax Graph Merge Aleyda Solis tweeted … Read more

LinkedIn Ads rolling out generative AI, new ad formats

LinkedIn Ads rolling out generative AI, new ad formats

LinkedIn is testing generative AI and will soon give advertisers in-stream video ads, Conversation Ads and Thought Leader Ads. Why we care. LinkedIn continues to test and roll out new tools and ad formats that could help advertisers more efficiently reach their target audience on the platform, improve ROI and increase revenue. Testing Generative AI. … Read more

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