Buzzwords. Every industry seems to have them, but the marketing industry has put a whole new meaning to the word “jargon.” Most of the “new” concepts we come up with may have adapted somewhat to encompass the nature of building a brand strategy online. However, they’re still essentially the same as they always were. The … Read more
Imagine a solitary walk in a crowded park in the middle of downtown. Walking down the main path, one can hear joggers bounding past one’s left, a couple laughing to one’s right, a street musician playing the violin over one’s shoulder, and a group of children laughing at the playground somewhere off and to the … Read more
Google is expanding its AR beauty ads to foundation and hair dye products. Shoppers can now try on different shades of hair dye before deciding whether to make a purchase, with plans to extend this virtual try on experience to foundation “soon”. This capability was initially launched for lipstick and eyeshadow products back in 2020. … Read more
Reading Time: 15 minutes Meta titles, descriptions, alt text, anchor text, images, videos, HTML…the list of things to tweak and include on your website seems never-ending, doesn’t it? When it comes to ecommerce, no matter how good your product is, how positive the reviews are, and how much you invest in marketing, there’s a catch. … Read more
This week, IBM announced a new AI and data platform, Watsonx, at its annual Think conference. Watsonx is designed to help enterprises scale and accelerate the impact of the most advanced AI with trusted data. Watsonx will offer a studio, a data store, and a governance toolkit for building, tuning, and deploying foundation ****** and … Read more
Perficient is excited to announce the expansion of our collaboration with the Mark Cuban Foundation to host free Artificial Intelligence (AI) Bootcamps for high school students in Dallas, Houston, Detroit, and St. Louis. The AI Bootcamp training sessions hosted by Perficient will introduce students to the concepts of AI through educational seminars, interactive lessons, and … Read more
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