fractional

GA4 Fractional Cross-Channel Conversion Credit Now Imported Into Google Ads

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GA4 Fractional Cross-Channel Conversion Credit Now Imported Into Google Ads

Google posted an update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if the last non-direct click was not Google advertising. This data might be used to help with Google Ads conversion automation and bidding strategies. This is because a larger set … Read more

Google implements a new GA4 fractional, cross-channel web conversions feature

by
Google implements a new GA4 fractional, cross-channel web conversions feature

Google Ads has recently implemented a new feature that allows the platform to import fractional, cross-channel web conversion credits from Google Analytics 4 properties. How it works. In the past, web conversions were imported from Google Analytics 4 using a cross-channel last click approach and then assigned in Google Ads based on the chosen attribution … Read more

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