You may have heard, the Federal Trade Commission announced that they have officially banned fake reviews and AI-generated fake reviews. But will this actually end up doing anything? This is what the FTC wrote, The final rule prohibits: Fake or False Consumer Reviews, Consumer Testimonials, and Celebrity Testimonials: The final rule addresses reviews and testimonials … Read more
The Federal Trade Commission (FTC) has announced a final rule aimed at cracking down on deceptive practices in online reviews and testimonials. Why we care. Fake reviews can mislead consumers, waste time and money, and unfairly disadvantage honest advertisers. This rule gives the FTC more power to enforce against violators and deter AI-generated fake reviews. … Read more
HomeAdvisor reached a settlement with the United States Federal Trade Commission (FTC) over allegedly deceptive tactics used by HomeAdvisor to sell leads by using unsubstantiated claims about the quality of the leads it sold to home improvement professionals. The Federal Trade Commission (FTC) is a federal agency charged with protecting and educating consumers as well … Read more
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