While economic downturns pose challenges for small- and medium-sized businesses (SMBs), they also offer opportunities for strategic growth and positioning. As competitors might cut corners, proactive SMBs can utilize Search Engine Optimization (SEO) as a cost-effective tool to not only weather the storm but also to come out stronger. SEO can enhance visibility and attract … Read more
Danny Sullivan, the Google Search Liaison, gave a good analogy of the differences between ranking systems, ranking signals and ranking factors. He said signals and factors are the same, the “signal/factors are like fuel; systems are the machine that uses them,” Sullivan wrote. Danny Sullivan explained that at Google, “We use signal and factor fairly … Read more
Ever had that “aha” moment when two good things get even better together? Think peanut butter and jelly. That’s search engine optimization (SEO) and social media – a match made in digital heaven. SEO is fantastic on its own, helping your site rank in search results. Add a dash of social media, and you’ve got … Read more
Google has its own branded gas/fuel pump at the Google San Francisco office. Yes, this is just an office prop of an old-fashion fuel pump but Google wanted to brand it with the super G Google logo. This was shared by Danny Sullivan on the Search Liaison Twitter account. This post is part of our … Read more
For the history of oil and gas companies, growth has been the key indicator of success. Recently, the global pressure to reduce carbon footprint has switched industry focus from growth to adaptability. To survive the volatility of supply and demand in the market – regularly disrupted by political, social, and economic trends – oil and … Read more
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