With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization strategy is essential to ensuring your app stands out in a crowded market. Let’s explore the fundamentals of ASO and how you can … Read more
If you’re new to marketing, it’s important to understand the basics. That’s exactly what you’ll get in this article: a comprehensive marketing 101 discussion. Let’s start. What Is Marketing? Marketing is the process of attracting potential customers to your products or services. And involves understanding your audience’s wants, creating value for them, and building long-term … Read more
If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and … Read more
SEO is a dynamic field with frequent updates and changes. In such an environment, having a comprehensive, updated, and well-structured course is crucial. The Google SEO Fundamentals course by the University of California, Davis, aims to fill this gap, offering a holistic perspective on SEO. Let’s dive deep into its offerings, strengths, and areas of … Read more
If you want your website to show up on Google, you just need to learn some simple things about SEO. It’s easier than you might imagine. So, Keep reading to learn the Fundamental of SEO, how it works, and how to set things up for better visibility on SERP. Table of Content What is SEO? … Read more
Welcome back to our series on Digital Accessibility Testing Fundamentals! In this last installment, we’ll discuss some of the Code Review Testing for digital accessibility and why it is a critical step toward building inclusive digital products. In today’s digital landscape, accessibility has become an integral part of creating inclusive and user-friendly experiences for all individuals. … Read more
Welcome back to our series on Digital Accessibility Testing Fundamentals! In this second installment, we’ll discuss some of the automation testing techniques and tools for digital accessibility. Automation Testing Automation testing for digital accessibility refers to the use of automated tools and techniques to assess the accessibility of digital products such as websites, web applications, and … Read more
Welcome back to our series on Digital Accessibility Testing Fundamentals! In this first installment, we’ll discuss some of the manual testing techniques for digital accessibility. Manual Testing Digital Accessibility manual testing techniques are crucial for ensuring that websites and applications are accessible to all users, including those with disabilities. While automated testing tools can help … Read more
Welcome back to our new series on Digital Accessibility Testing Fundamentals! In this series, we’ll be discussing the Digital Accessibility Testing Fundamentals. Digital accessibility testing evaluates digital products, such as websites, mobile applications, and software, to ensure that they can be accessed and used by people with disabilities. This includes individuals with visual, hearing, motor, … Read more
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