What Is Engagement Rate in GA4? The Google Analytics 4 (GA4) engagement rate metric is the number of engaged sessions relative to the total number of sessions on your website—expressed as a percentage. Here’s what the formula looks like: Engagement rate = (number of engaged sessions / total number of sessions) x 100 A session … Read more
Beyond page visits, users interact with the content on our website in different ways. Understanding user interactions in detail is essential to draw conclusions, make improvements, and refine strategies for a digital strategy approach. This content performance and user engagement analysis is possible through GA4. Analyzing Content Performance With GA4 Landing Pages Report Site owners … Read more
Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events. We’ll examine specific … Read more
Understanding how your website performs in search engines can feel like a puzzle. Many know the importance of SEO but struggle to find clear, actionable data. The solution? Google Analytics 4 (GA4). This tool is not just about counting visitors; it’s about understanding them. Did you know that GA4 offers advanced features specifically designed for … Read more
Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to Google Ads and explains discrepancies between the platforms. Why we care. This hidden feature provides advertisers with a valuable tool to reconcile differences in conversion data, potentially improving campaign accuracy and performance. How to access: Start with your standard … Read more
Imagine having a crystal ball for your marketing. Google Analytics 4 (GA4) puts that power in your hands! This revolutionary platform empowers small businesses with a wealth of features designed to unlock valuable customer insights, optimise campaigns across channels, and navigate the evolving privacy landscape. As a Melbourne-based digital marketing agency specialising in affordable marketing … Read more
As we bid Google Universal Analytics its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how its meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements. (The interview was editied for … Read more
As the July 1, 2024 shutdown **** for Universal Analytics (UA) draws near, Google has announced new features and improvements for Google Analytics 4 (GA4). These enhancements give marketers deeper insights and tools for cross-channel measurement and budget optimization. Expanded Cross-Channel Reporting GA4 is getting improved cross-channel reporting capabilities. You will soon be able to … Read more
Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the “attribution ****** in GA4 over the next two weeks to improve the accuracy of conversion credit for paid search campaigns.” Google wrote that … Read more
Blog / Analytics & Reporting / Understanding Cross-Domain Tracking in Google Analytics 4 Let’s say you have multiple websites or use third-party services like payment processors and want to track users and sessions across various domains. The problem is that GA4 doesn’t automatically track your users as they move from site A to site B. … Read more
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