Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze data accurately and efficiently. It also lets you draw the best conclusions for designing, refocusing and defining your digital strategies. GA4 users can configure many functionalities, including custom … Read more
Google has upgraded its Google Analytics, GA4, real time reports to show users in last 5 minutes. It previously showed users in last 30 minutes and now it shows both users in last 5 minutes and users in last 30 minutes. The old Universal Analytics tool showed real-time metrics based on the last 5 minutes, … Read more
Editor’s note: On March 21, 2024, Google announced “conversions” would be renamed as “key events.” GA4 will continue to use the term “conversions” in only one specific context: reports that measure your Google Ads campaign performance. The rollout is gradual, so you may still see the term “conversion” in your reports. We’ll update this article … Read more
Page load speed, among other Core Web Vitals, is a known Google organic ranking factor. While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time. The Page Timings report in Universal Analytics surfaced specific pages on your site that were slowest, allowing you to prioritize which pages to … Read more
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I … Read more
Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google Ads’ channel options together in one campaign and uses Google’s AI (Gemini) to optimize budgets and ad serving across all channels based on performance. On … Read more
What Is GA4? Google Analytics 4 (GA4) is a free tool for tracking visits to websites and apps. And the interactions that happen on these. The tool provides insights into traffic numbers, user demographics, most-visited pages, and more. Google is the developer of GA4—and its predecessor, Universal Analytics (UA). In this guide, we’ll explore how … Read more
Blog / Digital Marketing / GA4 Ecommerce: A Step-By-Step Guide With Examples If you work in ecommerce, valuable data insights are your ticket to sustainable business growth. Only by understanding product performance in terms of views, cart additions, and sales, can you optimize your online store. With this data, you can, for example, introduce more … Read more
Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Why we care. Failure to take action within the next two weeks could result in the loss of critical advertising capabilities. Next steps. If you are … Read more
With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. This article will cover how to view and analyze your organic traffic data in GA4, the key … Read more
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