We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Having said that, … Read more
Unlike Universal Analytics, Google Analytics 4 (GA4) does not provide all the metrics and functionalities by default. It also doesn’t automatically show Google Search Console (GSC) data in its reports. To view valuable organic search insights in GA4, you need to manually connect your Search Console property and publish reports. Learn how to link your … Read more
Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated capabilities, Google Ads expert Charles Farina discussed the latest improvements in conversion tracking, audience analysis, and reporting at SMX Advanced. Read on to discover how integrating … Read more
Part of what makes Google Analytics 4 (GA4) so useful is how customizable it is. But while you can create custom events to evaluate what’s most important to your business, start with GA4 recommended events. Because there are already many options that provide valuable information for every type of website. We’re about to go through … Read more
Blog / Technical SEO / Exploring GA4 Custom Dimensions: How to Set Up, Use, Edit, and Delete Them Even Google Analytics 4’s default dimensions give you access to good analytics insights. But is it still possible to make informed decisions with merely “good” data? Spoiler alert: not anymore. To turn good data findings into great, … Read more
Google has released their newest analytics platform – Google Analytics 4 (GA4). This is the first major update to their analytics suite in years and brings with it some game-changing capabilities. GA4 provides: A new event-based data model for more accurate tracking across devices Streamlined account structure and reporting Advanced AI-driven insights and predictive analytics … Read more
Navigating the unexpected deadends and misleading turns of a poorly organized website is never fun. Your website must provide visitors with what they expect to find, whether that’s content, products, or whatever means to whatever end. And yet, I continue to see websites that seem to be designed to keep users ensnared in an annoying … Read more
What Are Advertising Features in Google Analytics? Analytics advertising features were a set of optional features in Google’s now-discontinued Universal Analytics (UA) platform. They offered access to useful data you could use to understand and improve the results of paid advertising campaigns. Advertising features in Google Analytics UA allowed you to: Create remarketing audiences based … Read more
Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. This article covers the common causes of unassigned traffic in GA4 and tips to ensure your … Read more
The key to local SEO data is in its name – it’s local. Without it, a campaign may not receive crucial insights to adjust its central strategy. If you’re targeting Manhattan, N.Y., but 80% of your users are visiting from devices in Brooklyn, N.Y., you’re missing something. But how do you find these gaps in … Read more
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