Will Rice Are your content marketing efforts failing? Perhaps, you lack a cohesive vision for your content strategy. There could be a simple reason: your strategy isn’t based on data-driven insights. However, data alone isn’t enough to provide the necessary information for a successful content operation. For your data to be valuable, you first need … Read more
Google Analytics SEO Analytics Blog / Digital Marketing / Understanding and using the bounce rate in Google Analytics 4 If you’re feeling overwhelmed by the discussions surrounding bounce rate in GA4, you’re not alone. The constant back-and-forth about the relevance of the bounce rate can be confusing. But don’t worry, I’m here to clear up … Read more
As you know, Google Analytics 4 does not support tracking AMP pages. Well, Google’s Ads Liaison, Ginny Marvin, said on Friday that Google is “currently looking into it and will share an update as soon as we have one.” Since now, Google has been pretty quiet about AMP support in GA4, but now Ginny is … Read more
As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether to switch to another analytics tool or upgrade to GA4 before the official sunset ****. The new iteration of Google Analytics will sunset Universal Analytics (UA) on June 30, 2023, meaning that after July 1, … Read more
As we approach the Google Analytics 4 migration deadline, Google Ads Liaison, Ginny Marvin reminds advertisers that some “advertisers could see a significant performance impact” in their ad campaigns if they do not migrate. Ginny wrote this on Twitter, first talking about the Google Analytics 4 deadline, saying “the GA4 deadline is fast approaching. Universal … Read more
As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics 4 (GA4). With just 100 days left until UA is officially retired, it’s crucial for organizations of all sizes to understand the benefits and challenges of migrating to GA4, as … Read more
What Are UTM Tracking Codes? Urchin Tracking Module (UTM) codes are small snippets of text added to the end of a URL. To improve marketing campaign tracking. And better understand your audience. Here’s what URLs with UTM codes can look like: https://www.yoursite.com/shop/product?utm_source=instagram&utm_medium=social-ad&utm_campaign=igproductlaunch0323 Everything after the “?” is the UTM code. Corresponding data is housed in … Read more
The Google-mandated switch from Universal Analytics (UA) to Google Analytics 4 (GA4) is fast-approaching with a deadline of July 1, 2023. Source link
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