Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. It’s what makes your content fresh—often leading to better rankings. To explore the concept in depth, check out … Read more
Google now supports Certification markup support for merchant listings in the product structured data documentation. Google wrote, “starting in April 2025, we’re replacing the EnergyConsumptionDetails type with the more robust Certification type, as the new type supports more countries and a broader scope of certifications.” There are now 40 references in the product structured data … Read more
The world of digital ads is fast and crowded. Marketers have to know their competitors and their advertising strategies to stay relevant and stand out. But to do so, you first need the right tools. AdClarity and Advertising Research can help you see your competitor’s ads, monitor and analyze them, and make smart, data-driven decisions. … Read more
Yelp has officially filed a lawsuit against Google for allegedly using its monopolistic powers to give Google an unfair advantage in local search and local search ads. “For years, Google has leveraged its monopoly in general search to pad its own bottom line at the expense of what’s best for consumers, innovation, and fair competition,” … Read more
Google was recently granted a patent on ranking web pages, which may offer insights into how AI Overviews ranks content. The patent describes a method for ranking pages based on what a user might be interested in next. Contextual Estimation Of Link Information Gain The name of the patent is Contextual Estimation Of Link Information … Read more
Ignite Visibility, a highly-rated digital marketing and advertising agency headquartered in San Diego, California, has launched a new service offering that will help businesses gain traffic and online visibility by optimizing for AI-powered search engines. The new service, called Generative Engine Optimization (GEO), is an evolution from traditional SEO services. While SEO is the practice … Read more
Google and Bing recommend that WordPress users upgrade to version 6.5, which natively supports lastmod dates in the sitemap files. In fact, Fabrice Canel from Bing says this is a “game-changer.” Gary Illyes from Google posted on LinkedIn saying, “The lastmod element in sitemaps is a signal that can help crawlers figure out how often … Read more
The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. But there’s a massive problem. Information gain means different things to different people. In this article, you’ll learn about information gain and how to use it to your advantage. The 3 schools … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Content rewards shape the creation process. The famous Munger quote, “Show me the incentive, and I show you the outcome,” applies to content creation just as much as to company management. The way we create content today has also led to a landscape of … Read more
In this article, we’ll explore how schema markup, particularly the use of descriptive markup, linking entities and connecting to external data sources, can establish trust with Google and potentially reduce the chances of being deindexed. Additionally, we’ll discuss the role of schema markup in increasing the likelihood of inclusion in Search Generative Experience (SGE) and … Read more
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