In today’s environment, understanding your audience is integral for creating products and services that truly meet their needs. Audience research provides invaluable insights that can help inform and guide product/service development, product design, and overall product/service strategy. However, conducting effective audience research is not just monitoring metrics, it requires asking our target audience deeper questions.
So, what do you do with that valuable feedback once you’ve gotten it? You might not have written everything down, you might have forgotten some of it, or you might not know the best way to aggregate all of it. Insert AI (Artificial Intelligence). In this blog, we’ll discuss how you can plug in artificial intelligence to supercharge your audience research process.
