gamechanger Archives

Meet Your Next Game-Changer: Your Top Semrush Updates of 2024

June 27, 2024 by BTR

Semrush digital marketing tools are already helping you smash your goals, but there’s always room to make them even better. We’re only halfway through 2024, but we’ve been hard at work coming up with fresh ways to make your work even easier, from revamped keyword research and reporting to new AI-powered features and tools — … Read more

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

April 17, 2024 by BTR

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I … Read more

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