Does your website’s content scratch every itch your target audience has? If it doesn’t, you could be dealing with a content gap, which is more common than you might think. A content gap occurs whenever there’s a difference between the type of content your audience wants and the content actually provided on your website. In … Read more
Blog / Keywords & Content / What is Keyword Gap Analysis and How to Do It SEO doesn’t sit still for long, and sometimes your strategy needs a little push to keep the pace. Although seeing competitors outperforming you might add insult to injury, it’s also a useful indicator that you’re missing out on hidden … Read more
Keyword gap analysis is one of the most effective ways to ensure your website ranks higher in search engine results. But what exactly is keyword gap analysis, and why is it so important for your SEO strategy? Keyword gap analysis is the process of comparing your website’s keywords with those of your competitors to identify … Read more
Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. While there is less of a gender pay gap disparity in senior positions, there is still a disparity. Additionally, women were more likely to have changed jobs or received promotions more recently than … Read more
Ever wondered why your content isn’t hitting the mark or achieving the desired results? You’re not alone. The gap between content creation and audience engagement often feels challenging. But what if there is a way to pinpoint those gaps and turn them into opportunities for growth and improvement? Content gap analysis is a strategic approach … Read more
Editor’s note: In 2015, former Inflower Everett Sizemore presented at the Confluence and SMX, Milan conferences to share our agency’s process of developing audience personas and associated content strategies based on those personas. In this guide, he explains how to use one template in our toolkit: The Persona Topic Matrix. A key step in developing … Read more
What Is a Keyword Gap Analysis? A keyword gap analysis is the process of comparing your website’s keyword rankings with your competitors’ and identifying the relevant keywords they rank for that you don’t. This analysis also helps you uncover keywords they’re outperforming you for. And a keyword gap analysis plays an important role in building a … Read more
What Is a Content Gap Analysis? A content gap analysis is the process of evaluating a content topic to determine if there are any opportunities to cover it better. Identifying and filling these gaps can help you drive better results with your content strategy. And provide more value for your audience. Performing a content gap … Read more
“A gap to bridge… What gap, what bridge?” Relax; give me a moment. I have not said a word yet. Let me first clarify the entities this article revolves around so that you understand who and what I am actually talking about: Google Search: Just plain old Google Search as we have known it since … Read more
![How to Do a Content Gap Analysis [With Template]](https://ahrefs.com/blog/wp-content/uploads/2023/11/word-image-169147-1.png "How to Do a Content Gap Analysis [With Template]")
A content gap analysis is the process of finding topics your competitors have covered but you haven’t. It helps you: Get more traffic to existing content Find the best new topics to cover Steal traffic from competitors In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in … Read more
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