Content Gap Analysis vs Keyword Gap Analysis – What’s The Difference?

Content Gap Analysis vs Keyword Gap Analysis – What’s The Difference?

Imagine being able to reverse engineer someone else’s ranking strategy and identify their weaknesses so you can win big? Well, there’s a way and that is through SEO gap analysis.  You are not creating content in a vacuum after all.  In addition to keyword research and identifying potential high-traffic keywords to target, you also need … Read more

Keyword Gap Analysis: The Lesser-Known (But Powerful) Digital Marketing Skill

Keyword Gap Analysis: The Lesser-Known (But Powerful) Digital Marketing Skill

Nowadays, digital marketing is necessary. So is Keyword Gap tool.  More and more people are searching and buying products online. But customers are not buying immediately. Instead, they go on a journey — to Google around, read some articles, compare brands and see reviews before they finally make their purchase. Digital marketing is what helps … Read more

Keyword Gap Analysis & Consumer Buying Behavior

Keyword Gap Analysis & Consumer Buying Behavior

Businesses exist because of customers.  Regardless of what industry you are in or what products or services you sell, your customers are the most important part of your business. Because without customers, there is simply no business for your company to exist.  As a result, your marketing must factor in what influences consumer behavior.  Marketing is … Read more

How To Integrate Keyword Gap Analysis Into Your Copywriting

How To Integrate Keyword Gap Analysis Into Your Copywriting

Today, the digital marketing landscape is very important. Every business has to have a strong online presence to generate traffic and meet customers’ expectations.  This is where SEO copywriting comes in. The art and science of producing online content that both search engines and people ****, mastering SEO copywriting become the key to creating content … Read more

Keyword Gap Analysis Influences the E-commerce Industry

Keyword Gap Analysis Influences the E-commerce Industry

Definition Of E-commerce According to Shopify, e-commerce, or electronic commerce refers to the transaction where goods or services are bought or sold using the internet. It also involves the transfer of money online and the data used to execute these transactions.  Why has the e-commerce industry grown so much? What caused it to boom?  Well, … Read more

Gender pay gap persists: Men earn 26% more than women in search marketing

Gender pay gap persists: Men earn 26% more than women in search marketing

In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey. In particular, men earn significantly more than women in senior positions.  Additionally, the data revealed that women were more likely to have changed jobs or received promotions more recently than … Read more

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