Gemini

Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity

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Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity
Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity


AI Driven Search Traffic in Google Analytics

*Updated March 27, 2024*

In August 2023, the Seer team created a dashboard to monitor the growing trend of AI driven search traffic. About 6 months later, we embarked on an update to this dashboard to provide greater value to both our clients and the search community. This post is updated with new information, and some of the original content remains.

For AI driven search tools like ChatGPT and Google Gemini,  we can now see traffic showing up in our Google Analytics – or analytics tool of choice – alongside our other traffic channel groupings:

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How to use Google Gemini to improve SEO operational efficiency

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How to use Google Gemini to improve SEO operational efficiency

Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities.  Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. Use Google Docs to identify leadership priorities and turn them into SEO action plans, aligning SEO with leadership goals. Create SOPs, … Read more

Creating Google Ads campaigns with Gemini conversational AI: How good is it really?

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Creating Google Ads campaigns with Gemini conversational AI: How good is it really?

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. “The conversational experience workflow is designed to help you build better Search campaigns through a chat-based experience,” says the article by Shashi Thakur, Google Ads Vice President and General … Read more

Google Gemini Failure Offers Lessons For SEO

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Google Gemini Failure Offers Lessons For SEO

Google recently paused the image generation capability of their Gemini model, admitting that the way it was tuned resulted unintended inaccuracies due to how the algorithm was “tuned”. This event offers insights into how Google’s algorithms, including their search ranking algorithms, can generate unintended results. Understanding what happened is helpful because it expands the understanding … Read more

Gemini launch – Google says “search” is going away. | StewArt Media

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Gemini launch – Google says “search” is going away. | StewArt Media

by Jim February 22, 2024 Welcome back, Rankers! This week, we’re delving deep into the transformative shifts happening in the realm of search technology and the pivotal role of Artificial Intelligence (AI). From Google’s strategic pivot away from traditional search towards more advanced AI-driven tools like Gemini, to the evolving landscape of online advertising and … Read more

Google announces Performance Max updates – including Gemini integration

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Google announces Performance Max updates – including Gemini integration

Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. Image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after.  In the coming weeks, as Google upgrades its image generation ****** to Imagen 2, you’ll be able … Read more

Google renames Bard to Gemini, unveils paid version of Gemini

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Google renames Bard to Gemini, unveils paid version of Gemini

Bard, Google’s generative AI-powered conversational tool, is no more. Well, in name only. Google today announced the renaming of Bard as Gemini. Google also announced: A paid version of Gemini, called Gemini Advanced. Gemini is a new opt-in default assistant on Android and has been added to the iOS Google App, Gemini will replace Duet … Read more

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