Gen Archives - Page 2 of 3

Google Demand Gen advertisers get generative image tools

April 16, 2024 by BTR

Google is introducing new generative image tools for Demand Gen advertisers worldwide. These AI-powered tools can quickly produce high-quality image assets with just a few clicks. Google is also rolling out a new Generate more like this feature, which lets advertisers create similar versions of existing images that are performing well. Why we care. Leveraging … Read more

Google Is Still Gen Z’s Top Search Engine, Study Shows

April 15, 2024 by BTR

A recent report shows that while Gen Z increasingly turns to social media platforms for information searches, Google remains the primary starting point for a significant portion of this age group. The data published by Axios shows that 46% of internet users aged 18-24 begin their online queries on Google, compared to 58% of those … Read more

Google Ads for lead gen: 9 tips to scale low-spending campaigns

January 10, 2024 by BTR

Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? You might be ready to scale your Google Ads account. Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more … Read more

Gen AI’s Predictions for the Future of Gen AI Content | Seer Interactive

January 10, 2024 by BTR

There were many expected causes of SEO’s death discussed in 2023.

Influencing Shopping Lists with Gen AI for Consumer Goods / Blogs / Perficient

November 17, 2023 by BTR

What makes a consumer buy a product from one brand over another? The answer used to be brand loyalty and quality of product, but the landscape for consumer goods companies has recently flipped upside down. Anymore, consumer goods companies gain and retain loyalty from customers because of the experiences they provide. Thankfully, generative AI has … Read more

Google Ads rolls out Demand Gen to all customers globally

October 10, 2023 by BTR

Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery campaigns”, it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. In addition, Discovery ads upgrades are beginning this week and will continue to be implemented … Read more

Google Demand Gen campaigns: Migration and best practices

October 10, 2023 by BTR

Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Those lucky enough to be part of the beta test have seen and experienced firsthand what Demand Gen offers, though deeper insight is still some time away. While we’re still testing … Read more

Offline conversion tracking to boost lead gen strategies

October 3, 2023 by BTR

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Smart marketers are using offline conversion tracking to … Read more

Survey: 51% of Gen Z choose TikTok, not Google, for search

September 7, 2023 by BTR

TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. Why we care. Although Google dominates search in the U.S. (77.5%) and globally (83.5%), … Read more

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