This video blew my mind. Google shared how they are taking an AI first approach across all their products, saying, “The old way is getting old.” AI is “the most profound shift we will see in our lifetime” according to Sundar Pichai. “It will touch every sector, every industry, every business function and significantly change … Read more
Gen Z aren’t just tuning into YouTube for the videos – they’re watching the ads too. Six in ten teens would opt to watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform, according to research from Precise TV and Giraffe Insights. The news comes … Read more
“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. This headline almost drove me to start a loud, angry, uncontrolled rant, but I didn’t want to look like Abe Simpson in the “Old Man Yells at Cloud” meme. So, let me explain … Read more
The end is near for Google Discovery ads. You can now sign up for access to Google Ads’ Demand Gen campaigns. Once you’re in the beta, your Discovery campaigns will be automatically upgraded to Demand Gen. All Discovery campaigns should be “upgraded” to Demand Gen by early 2024. What is Demand Gen beta? “Demand Gen … Read more
Google has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people. The paid-for feature is now available globally to assist advertisers who would like to increase their appeal to 18- to 24-year-olds. Why we care. Google has identified that the music favored by Gen Z plays an … Read more
Are you looking to get more leads for your business on Facebook? While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a little confusing to set up the right optimization in your campaign. This article tackles the difference between instant forms and website conversions, when … Read more
Born between 1997 and 2012, Generation Z (Gen Z) are the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives. And as the largest generation in history, Gen Z is rapidly becoming a powerful force in the global economy. Yet, when it comes to marketing … Read more
Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties. Here’s what we know about the new campaigns announced at Google Marketing Live today. Video … Read more
Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. … Read more
The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing … Read more
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