Marketing Specialist vs. Generalist: Which Path Should You Take?

Marketing Specialist vs. Generalist: Which Path Should You Take?

Choosing your career path can be tricky when you’re entering the marketing field. Are you drawn to becoming a marketing specialist with a deep focus on areas like SEO, PPC, or social media?  Or do you see yourself thriving as a marketing generalist, a jack-of-all-trades managing diverse marketing strategies across multiple platforms? A recent poll … Read more

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