With such fierce competition out there and shorter attention spans than ever before, small businesses need to be more strategic than ever when it comes to managing customer relationships and growing their client base. That’s where a Customer Relationship Management (CRM) system comes in. A CRM isn’t just a fancy tool for tracking contacts; it’s … Read more
Google announced two new features for Google Merchant Center (1) Video generation in Product Studio and (2) Amazon MCF integration with Merchant Center. Video generation launching in Product Studio Google said it is now rolling out video generation tools in Product Studio in Merchant Center. “Product Studio now offers AI-powered video creation tools to help … Read more
Your consumers have an almost limitless amount of information at their fingertips. Whether through podcasts, videos, blog posts, or social media, they have a multitude of sources driving them toward one brand over another. If it’s your job to attract these potential customers, you know the struggles of generating high-quality leads! In this guide from … Read more
Google announced new Performance Max reporting updates and asset generation and image editing expansions. “We’re adding asset-level conversion reporting to Performance Max, expanding asset generation to App and Display campaigns, improving image editing and much more,” Google wrote. Performance Max Reporting Updates Here are the updates to Performance Max reporting: Asset-level conversion reporting rolling out … Read more
Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries. Key features: Mobile-optimized design with auto-populating email fields. … Read more
Lead generation is all about reaching your ideal clients and driving their interest in your agency. And it’s essential to maintaining a client base and growing your revenue. This article will cover 12 tips for improving your marketing agency’s lead generation efforts. And suggest tools you can use to maximize your results. 1. Showcase Your … Read more
Many businesses turn to LinkedIn—the world’s largest professional network—to tap into the right audiences to grow their operation. In this guide, we’ll explain the reasons why you should use LinkedIn for lead generation. We’ll also provide tips for connecting and engaging with your ideal audience on the platform. Finally, we’ll show you how to monitor … Read more
Generation Z, also referred to as Gen Z or Zoomers, is the demographic cohort that comes after Millennials. They are defined as those who are born between the mid-to-late 1990s to the early 2010s. The exact start and end years vary depending on the source being used. At the time of this writing, the oldest … Read more
Today’s consumers have an almost limitless amount of information at their fingertips. Podcasts, videos, blog posts, and social media – are just a few of the sources that can drive them toward one brand over another. If it’s your job to attract these potential customers, you know the struggles of generating high-quality leads. In this … Read more
TikTok published a new guide offering best practices for lead generation on the platform. The comprehensive 25-page document, which was released in partnership with Hubspot, provides actionable tips on: Lead generation forms. Hooks. Messaging. Calls to action. Why we care. Even if feel confident in your lead generation abilities, this document could shed light on … Read more
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