Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. The key to achieving this lies within providing your platform of choice with the right information. Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead … Read more
You can now generate images for free using Google Bard. The new capability is available in English, in most countries, Google announced today. Why we care. AI image generation tools have taken giant leaps forward in the past year, with Midjourney leading the way and other solid options like DALL-E and Bing Chat/Copilot. Now you … Read more
Perficient’s Generative AI Lab, part of our larger Generative AI Innovation Group, is consistently exploring and implementing use cases for generative AI and helping clients operationalize it with policies, advocacy, controls, and enablement. One use case organizations can consider is Synthetic Data and Document Generation, which allows companies to automate the creation of synthetic (or … Read more
Have you ever thought about using lead generation campaigns in Facebook Ads? I thought you’d say that… forget everything you know/ don’t know and bookmark this blog, you might need it again later… Want to skip to the good bit? Click the relevant link below to find the section you want to know more … Read more
In today’s competitive business landscape, generating high-quality leads is crucial for the growth and success of any B2B company. But what exactly are B2B sales leads and why is effective lead generation so important? In this article, we’ll delve into the definition of B2B sales leads, highlight the importance of lead generation for business growth, … Read more
SearchBot – the first generative AI chatbot for search marketers – is now a suite of marketing generative AI tools. You can now: Access 13 new chatbot personas (each designed to meet a unique marketing use case). Create images using generative AI. Get prompt suggestions and tips. New persona-driven AI chatbots. You can try 13 … Read more
Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care. Quality leads can save businesses time and resources as they … Read more
Google is now rolling out the generative AI asset generation features for performance max Google Ads campaigns in the US. This allows you to let Google’s AI create headlines, descriptions, and images for your PMax campaigns. Sounds familiar? Yea, Google announced these features at the Google Marketing Live event back in May. Google said, “We … Read more
Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 2023 alone. If you sell on Amazon (or could sell on Amazon), **** are there’s an increasing chunk of ad spend being directed there. While Amazon is synonymous with ecommerce, lead generation verticals are finally getting access to … Read more
Select Amazon advertisers can now create AI-generated images to use in ad campaigns. Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images. Why we care. Amazon said its tool could lead to better ad performance. Products shown within a “lifestyle scene” can get 40% higher click-through … Read more
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