How Search Generative Experience works and why retrieval-augmented generation is our future

How Search Generative Experience works and why retrieval-augmented generation is our future

Search, as we know it, has been irrevocably changed by generative AI. The rapid improvements in Google’s Search Generative Experience (SGE) and Sundar Pichai’s recent proclamations about its future suggest it’s here to stay. The dramatic change in how information is considered and surfaced threatens how the search channel (both paid and organic) performs and … Read more

Google Ads for lead generation: A 6-step framework for success

Google Ads for lead generation: A 6-step framework for success

Successful lead gen advertisers view marketing as a revenue driver, not just a lead driver. Ecommerce advertisers adopt the simple formula of “invest X, get Y in revenue.”  Lead gen advertisers can do the same – only if they evolve their mindset and their Google Ads strategy to effectively drive better quality, higher value leads.  … Read more

What Is a Lead Generation Website? (And How to Build One)

What Is a Lead Generation Website? (And How to Build One)

A lead generation website captures information from potential customers (i.e., leads). This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, and more. While an entire website can be dedicated to this purpose, a single page (aka a landing page) within a … Read more

How to Create a Lead Generation Quiz with Woorise (5 Steps)

How to Create a Lead Generation Quiz with Woorise (5 Steps)

Want to captivate your audience while scoring invaluable insights from them? Let me introduce you to lead generation quizzes. This article shows you how to create a lead generation quiz with Woorise. Dive into the Woorise ecosystem, and you’ll discover a treasure trove of tailored quizzes designed for engagement and deep audience understanding. The beauty? … Read more

Assistive Technologies for Speech Synthesis and Voice Generation / Blogs / Perficient

Assistive Technologies for Speech Synthesis and Voice Generation / Blogs / Perficient

Communication is an essential human need, enabling us to connect, share ideas, and convey emotions. For individuals with speech disabilities, expressing themselves can be a significant challenge. However, the rapid evolution of assistive technologies has led to groundbreaking solutions in the form of speech synthesis and voice generation. In this article, we’ll explore the transformative … Read more

Retrieval Augmented Generation: How Businesses Benefit from Dynamic Adaptation / Blogs / Perficient

Retrieval Augmented Generation: How Businesses Benefit from Dynamic Adaptation / Blogs / Perficient

In the rapidly evolving landscape of artificial intelligence, businesses are constantly seeking ways to harness the full potential of large language ****** (LLMs) to improve their services and engage with customers more effectively. One innovative solution that has emerged to address the challenge of handling newer, more current, or private internal data is Retrieval Augmented … Read more

How to use Meta Ads for lead generation: A 9-step guide

How to use Meta Ads for lead generation: A 9-step guide

When you think of Facebook and Instagram Ads, you tend to think of ecommerce. Snacks, beverages, gadgets, lifestyle products, apparel – cool stuff that catches people’s attention, sold directly to consumers. But that doesn’t mean you can’t use Meta Ads for lead generation. From B2B tech companies to professional and local services, there’s no reason … Read more

Industries Document Generation / Blogs / Perficient

Industries Document Generation / Blogs / Perficient

Every company needs documents for its processes, information, contracts, proposals, quotes, reports, non-disclosure agreements, service agreements, and for various other purposes. Document creation and management is a crucial part of their operations. To make it easy, Omnistudio provides document generation capabilities, tailored to meet the unique requirements of different Industries. In this blog post, we … Read more

15 Effective Lead Generation Strategies (+ Best Practices)

15 Effective Lead Generation Strategies (+ Best Practices)

This guide will walk you through lead generation strategies, techniques, and best practices. Along the way, you’ll find tips, examples, and resources. So you can develop an effectivelead generation plan for your business. What Is a Lead Generation Strategy? A lead generation strategy is an overarching plan for getting prospective customers to share their contact … Read more

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