In part one, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In part two, we talk about onboarding new clients and e-commerce with Google Ads. Menachem told us sometimes clients come to him from other agencies, and a lot of the time, it is … Read more
Two weeks ago, in preparation for Adobe’s NextGen eCommerce event in Dallas TX, Adobe asked us if we would demo their Next Generation Composability product (NGC). The product was officially announced at Adobe Summit 2023 in March, and at the time all we had was a tutorial. So, I relayed the request from Adobe to … Read more
The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing … Read more
Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. … Read more
The beauty of SEO is that searchers are actively looking for your product/service or the problem you solve. This usually means higher-quality leads, which makes SEO a fantastic lead-generation channel. However, it doesn’t mean you can create any piece of content, gate it, and hope that you drive thousands of leads to your business. 1) Ebooks … Read more
In honor of National Robotics Week on April 8-16, Perficient reaffirms our commitment to inspire people of all ages and genders to pursue careers in robotics and other STEM fields. We previously discussed how our partnership with the Brazilian robot building team, RioBotz, and their BattleBots competitor, Minotaur, allows us to interact with STEM enthusiasts … Read more
My good friends Eric Sanner and Brandon Luhring wrote two excellent articles covering the past and the present in relation to AI. Their thought-provoking pieces reveal the current issues we grapple with and the invaluable lessons we can learn from our past experiences to better understand and shape the future of AI (1). In this … Read more
Lead generation for digital marketing agencies entails a variety of techniques. Advanced social media features, long-tail search engine optimization, and much more. In this article, you’ll find proven tactics to increase your digital marketing leads. Let’s dig into them. Social media platforms help you reach potential customers, strengthen brand awareness, and generate new leads. To … Read more
Blog / Digital Marketing / How to Generate B2B Leads Generating business to business (B2B) leads is often tough, especially when you’re operating in a competitive online landscape where everyone is fighting for a slice of the same pie. Still, lots of new potential business customers enter the market every year. As of 2021, there … Read more
Lead generating quizzes are a fantastic way to engage your website visitors and build your list fast! This article shows you how to make a lead generation quiz in just 5 minutes. But first, what exactly is a lead gen quiz? Want to jump straight to the instructions? Click here What Is a Lead Generation … Read more
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