PPC best practices come from a variety of places. Some of those sources are: Google Ads reps. The Help Center. Official certifications. Auto-apply and manual recommendations. Ad strength recommendations. And even automated assets to an extent. However, depending on those sources, you could end up with highly different answers. So, how do you know when … Read more
SEO is a promising career in 2023 because it gives you access to diverse opportunities. You can work in-house, take on clients, and even start and grow your own websites. Plus, the three most popular websites, Google.com, YouTube.com, and Amazon.com, are the biggest search engines. If you’d like to start a good career in the … Read more
Imagine this scenario: You’ve meticulously fine-tuned your website’s SEO strategy, leaving no stone unturned. From website design to user experience and from metadata to high-quality content, you have covered everything in your quest to rank higher. Yet, when you search for your prized creation on Google, it’s nowhere to be found, lost among a sea … Read more
Gary Illyes from the Google Search team said at PubCon that comments sections on websites can be a good thing. This messaging is on target with what Google has said about comments sections in the past, assuming the comments are useful and not filled with spam – they can be a good thing. Patrick Stox … Read more
Just before Labor Day, the federal banking regulators – The Office of the Comptroller of the Currency (OCC), the Board of Governors of the Federal Reserve System (Fed), and the Federal Deposit Insurance Corporation (FDIC) – labored to issue a proposed rule for comment that would require require certain financial institutions to issue and maintain … Read more
People often ask us: What makes a good website? Unfortunately, there isn’t an easy, one-size-fits-all answer. As with many things SEO, the answer is: it depends. What kind of site do you have, and what do you want to achieve? Who do you want to target? There are, however, a few best practices that help … Read more
Google’s John Mueller answered the question of why a site with “good SEO” doesn’t rank, even when there’s low competition. His answer might seem controversial at first but his words are worthy of consideration. Good SEO But Lackluster Ranking? There is no one definition of what constitutes good SEO. It’s a subjective judgment call that … Read more
Google’s John Mueller said trying to provide a good user experience but not succeeding will not result in any ranking benefit in Google Search. John said during office hours at the 9:29 minute mark, “What matters for Google is not that a website is attempting to give users a good page experience but rather if … Read more
Whether you’re new to local search or a veteran who remembers the 7-pack, Local SEO for Good contains a wealth of expert insight to help you level up your local search game and get results for local businesses. Join 23 expert speakers and presenters like Greg Gifford, Aleyda Solis, Joy Hawkins, Mike Blumenthal, Crystal Carter … Read more
Skip to content What makes UI design good? WHAT TO LOOK FOR IN GOOD UI DESIGN? Great UI design is a sum of many parts. It is the interplay of colors, typography, interactions, layout, and style that requires a lot of work, experience, and imagination. If you’re starting as a junior designer, try to use … Read more
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