Despite initial concerns, Chat GPT has not replaced search. Q2 record earnings show Google Search does better than ever. That’s why OpenAI’s new search engine, Search GPT, makes only sense after a second look. Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! $5b USD Why would OpenAI launch a search engine if … Read more
A new era of customized AI ****** is emerging. Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language ****** like ChatGPT and tailor them to their unique processes and philosophies. This article covers the benefits of custom GPTs and provides a step-by-step guide to building your … Read more
OpenAI is opening its GPT Store next week where you can publish apps and software that you built on top of OpenAI’s GPT to the public. OpenAI sent out emails yesterday announcing this news. Greg Sterling received the email and posted it on X – the email says: Dear GPT Builder, We want to let … Read more
OpenAI recently offered paid subscribers the ability to create their own custom GPT and many in the search community have created and shared the tools. Here is a partial list of some of the latest SEO related GPT agents that have been created and shared within the past few days. The ability to create ones … Read more
by Jim November 13, 2023 Welcome back! This week we examine the significant advancements in AI from OpenAI’s Developers Day, highlighting their impact on business and technology. It focuses on OpenAI’s enhanced affordability and capabilities, especially in the ChatGPT platform, and we introduce our innovative AI GPT tools like the Buyer Persona Generator and Competitive … Read more
Perficient’s Generative AI Lab is consistently developing POCs to help clients explore use cases for generative AI and helping them operationalize it with policies, advocacy, controls, and enablement. Our team recently built a POC for Internal ChatGPT that offers a secure and efficient way for companies to leverage the power of chatbots while maintaining control … Read more
In digital marketing, the power of technology is an undeniable game-changer. Among the myriad technological advancements, the rise of Artificial Intelligence (AI) stands out for its transformative impact in recent months. Chat GPT and General AI (GAI) are AI-driven tech innovations reshaping how we strategise, execute, and evaluate digital marketing efforts, and even help … Read more
Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn’t be automated. But with the introduction of ChatGPT and the rise of other large language ****** (LLMs), automation in PPC is now on a whole new level. Automation has had a game-changing impact on PPC marketing over the last … Read more
While AI can assist in drafting marketing materials and offering prompt responses to customer inquiries, its capabilities extend far beyond these basic functions. Join this webinar as experts as they explore how GPT empowers marketers with powerful tools to act upon real-time insights and deliver personalized experiences on a large scale. Register and attend “Reshape … Read more
The launch of ChatGPT in November 2022 has been a real game changer for digital marketers across the world. SEO professionals are still trying to navigate the potential benefits and power of this technology. The ability to type in search queries through live chat and get perfectly and uniquely written content hosts several advantages for … Read more
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