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Optimize Your Content Strategy Using a Content Knowledge Graph | Schema App Solutions

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Optimize Your Content Strategy Using a Content Knowledge Graph | Schema App Solutions

In today’s digital landscape, marketers face the ongoing challenge of creating consistent, high-value content that meets consumers’ constantly evolving needs. The rise of AI in search has heightened concerns about the accuracy and trustworthiness of content, with instances of AI-generated content being misinterpreted. As a result, users and search engines are increasingly focused on accessing … Read more

Google Now Uses Open Graph Title Tag (og:title) For Title Links

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Google Now Uses Open Graph Title Tag (og:title) For Title Links

In an update to its search documentation, Google has expanded the list of sources it uses to generate title links in search results. Google now includes the og:title meta tag as one of the elements it considers when automatically creating title links for web pages. Screenshot from: developers.google.com/search/updates, August 2024. Title links, which appear as … Read more

Google May Use Your Open Graph OG Title For Title Links In Search Result Snippets

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Google May Use Your Open Graph OG Title For Title Links In Search Result Snippets

Google has updated its title links search developer documentation to add that Google Search may use your og:title meta tag title for your title link in the Google Search results. The OG title is normally used by social sharing sites for the title of your posts, but Google may also use it for the title … Read more

Google Knowledge Graph: What It Is & Why It Matters

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Google Knowledge Graph: What It Is & Why It Matters

If you’re doing search engine optimization (SEO), you should know what Google’s Knowledge Graph is and how it works. Because it can help you get more visibility in Google. Let’s dive in. What Is Google’s Knowledge Graph? Google’s Knowledge Graph is an informational database that Google uses to provide factual information in search results pages. … Read more

Unpacking Google’s 2024 E-E-A-T Knowledge Graph update

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Unpacking Google’s 2024 E-E-A-T Knowledge Graph update

The Killer Whale is back. The latest Knowledge Graph update, released in March, continued the laser focus on person entities. It appears Google is looking for person entities to which it can fully apply E-E-A-T credibility signals and aims to understand who is creating content and whether they are trustworthy. In March, the number of … Read more

Extending Your Schema Markup From Rich Results To A Knowledge Graph

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Extending Your Schema Markup From Rich Results To A Knowledge Graph

You probably know Schema Markup for its ability to help pages achieve a rich result. But did you also know that you can use Schema Markup to build a reusable content knowledge graph for your organization’s web content? When SEO professionals do Schema Markup with the sole intention of achieving a rich result, they miss … Read more

4 Steps to Building a Content Knowledge Graph

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4 Steps to Building a Content Knowledge Graph

Knowledge graphs have been central to semantic technology for decades. From healthcare to eCommerce to fraud detection to SEO, knowledge graphs empower organizations to harness the full potential of their information architecture. But even with a long history, knowledge graphs are more relevant now than ever. According to Gartner’s Emerging Tech Impact Report, a robust … Read more

The Anatomy of a Content Knowledge Graph | Schema App Solutions

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The Anatomy of a Content Knowledge Graph | Schema App Solutions

What is a Knowledge Graph? A knowledge graph is a structured representation of knowledge that describes entities and the relationships between them. Knowledge graphs are a part of “knowledge representation“, a field of Artificial Intelligence (AI) that deals with presenting data in a way that enables machines to engage in reasoning, problem-solving, decision-making, and inferencing. … Read more

What is Google’s Knowledge Graph?

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What is Google’s Knowledge Graph?

If you search for a specific company, you’ll likely see a big block of information on the right (sometimes the top) of your screen. That’s Google’s Knowledge Graph. This block – also known as the Knowledge Graph Card or Panel – contains relevant, context-specific information regarding your search, powered by the Knowledge Graph. If you … Read more

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