Knowledge Graphs: The Value of Schema Markup Beyond Rich Results

Knowledge Graphs: The Value of Schema Markup Beyond Rich Results

For years, SEOs have primarily associated Schema Markup with its ability to enhance the visibility of web pages on search engine results pages (SERPs), by enabling rich results that capture users’ attention. However, it’s important to recognize that while rich results are a nice benefit of Schema Markup, they don’t fully capture its true value. … Read more

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