Apple has announced new insights and analytics to Apple Business Connect, its local business dashboard. The new insights are called “Peer Group Benchmarks” and tell you how well your business is doing compared to similar businesses in Apple Maps. Apple emailed me a promotion email about this, saying, “Curious how your business compares to other … Read more
The Arena Group, behind popular brands like Sports Illustrated, The Street, Parade and Men’s Journal today posted revenues of $58.8M for the second quarter of 2023. A 9% increase compared to the previous year. Digital revenue alone accounted for $38.4M, a 10% increase on the same quarter of 2022. Print revenue increased 9% to $20.4M, … Read more
Our predictions for SEO in 2018 It is that time of year when I write my SEO predictions for the year ahead. But this year I’d like to do something different. Before I share my own predictions for SEO in 2018, I would like to first share my opinions about some of the predictions being made … Read more
Is your business using video in its SEO or marketing strategy? If not using video, you’re soon to be in the minority. And it’s something you should consider changing immediately. That’s because video has been blowing up in recent years and that trends only looks set to continue in 2019 and beyond. It can be a … Read more
Changes to Google’s search engine algorithm have occurred at a breakneck pace since Verti Group International a.k.a SEO Seattle® (VGI-SEO) first opened its doors back in 2008. What worked perfectly in 2008 will likely fail you today. With hundreds of ranking signals recognized, you will need to keep your ear to the ground and know what … Read more
Focus groups can approximate consumer demand on a limited scale. But it’s harder to get a holistic picture of entire markets and demographics. It’s difficult to truly map what your audience needs, and how those needs change over time, with one-off focus groups. Google search offers brands a unique and extremely powerful alternative. With the … Read more
Google will be deprecating the “Keyword Plan Ad Group Forecast” and “Keyword Plan Keyword Forecast” functionalities. This change is slated to take effect on June 1, 2023. Changes to the GenerateForecast Metrics Request. Beginning June 1, the “Generate Forecast Metrics Request” will continue to be the method for obtaining forecast data. However, the “Keyword Plan … Read more
Planning and Managing group-based identities and lifecycle can be very complex in an Azure AD environment due to the different types of groups available and the various group sources available in a tenant that is connected to on-premises identity infrastructure or even Exchange Online. Understanding the use cases for each group type and where its … Read more
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