How does the rapid growth of bots change the open web? More than half of the web’s traffic comes from bots: Imperva’s Bad Bot Report 2024 reveals that almost 50% of total internet traffic wasn’t human in 2024. Trend: declining. Cloudflare’s Radar shows ~70% human traffic and 30% from bots. Akami reports that 42% of … Read more
If you’re in the software-as-a-service (SaaS) space, understanding market dynamics is key What does the data say about SaaS growth rates? How much do companies typically spend on SaaS solutions? And what factors do brands consider when making SaaS purchases? Let’s dive into the latest SaaS stats to find out. SaaS Industry Statistics Highlights The … Read more
You’re undoubtedly looking for ways to drive more customers for your SaaS business. With that in mind, here’s our list of the top tactics to consider when putting together your SaaS marketing strategy. 1. Offer a Free Trial Offering a free trial lets users try out your software before they commit to a paid subscription, … Read more
Blog / SEO Strategy / SEO Testing: What is it and how to run SEO tests? I joined SEOTesting back in April 2023. Since then, we have seen remarkable growth in organic traffic: The secret to this growth? Tons of content created, links built, and site improvements made. But there was one other technique we … Read more
Alphabet Inc. reported its third-quarter earnings, with revenues reaching $88.3 billion, a 15% increase from last year. The Google parent company’s operating margin expanded to 32% from 27.8% year-over-year, while net income rose 34% to $26.3 billion. During the earnings call, the company highlighted the growing role of AI across its products and services. Google … Read more
![How To Unlock Growth In 30 Days: The Secrets Of Enterprise SEO [Webinar]](https://www.searchenginejournal.com/wp-content/uploads/2024/10/featured-15-355.jpg "How To Unlock Growth In 30 Days: The Secrets Of Enterprise SEO [Webinar]")
For many businesses, feeling overwhelmed by SEO best practices, endless checklists, and heaps of data is all too familiar—especially when competitors seem to be growing faster than ever. As SEO evolves, navigating these challenges is becoming even more complex. Driving sustainable growth as an enterprise brand is even more difficult, with limited resources, small teams, … Read more
Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. As a result, PPC managers often struggle to uncover … Read more
What Is B2B Digital Marketing? B2B (business-to-business) digital marketing strategies help companies promote their brand to other businesses—their target customers—online. B2B marketing differs from business-to-consumer (B2C) marketing, which sell to individuals rather than organizations. Digital marketing is where 56% of B2B marketers spend their budget to promote their offering. Why? Because online marketing is critical … Read more
Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty. Edna Chavira on September 25, 2024 at 11:30 am | Reading time: 1 minute SearchBot is thinking … Discover how personalization can revolutionize your e-commerce business. Join our Martech webinar, Personalization at Scale: A Blueprint for Global … Read more
![Internal Links: Turn a Neglected SEO Strategy into a Growth Engine [Webinar]](https://www.seoclarity.net/hubfs/Internal%20Linking%20Webinar-3-Internal%20Linking%20Cover%20Image%201200%20x%20628-1.png "Internal Links: Turn a Neglected SEO Strategy into a Growth Engine [Webinar]")
Internal linking is one of the most powerful but often neglected aspects of SEO. Many SEOs understand its importance, yet moving from strategy to reality can be difficult, especially for enterprise teams dealing with constantly evolving websites, under-resourced teams, and complex site structures. Source link
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