Tania German With more than 15 years of digital marketing experience in a variety of different roles within the discipline, she’s passionate about delivering the best experience for the end user to ultimately drive that conversion. She’s a marketing planning guru with a passion for data-driven marketing decisions. Her favorite part of the platform is … Read more
TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, cooling to 11% in April and 6% in May. Total ad spend from January to May 2024 reached $1.5 billion, up 11% from the same period in 2023. Nine out … Read more
Enterprise SaaS SEO is the practice of improving the visibility and rankings of an enterprise SaaS website in search engines. The goal is to attract people who are looking for solutions that your product can provide. It works like this: Let’s dive in. Benefits of SEO for SaaS companies There are many reasons SaaS companies should focus … Read more
This post was sponsored by Digitalinear. The opinions expressed in this article are the sponsor’s own. In a world where consumers search online for nearly everything – from product recommendations to local service providers – your brand’s digital presence is everything. The right organic SEO strategy can boost your search visibility and drive sustainable business … Read more
What Is Ecommerce Analytics? Ecommerce analytics is the process of collecting, analyzing, and acting on website data from your online store. It helps you get smarter about your customers and your competitors. So you can make the right decisions to improve your business. For example, you can optimize your traffic channels, uncover and address problem … Read more
Do you ever feel like the world of paid search evolves faster than you can keep up? With constant updates and the push to accept AI and automation, it can be easy to feel overwhelmed and discouraged as a paid search marketer. But you aren’t alone. In a dynamic field like paid search, success lies … Read more
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial. A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, ****** brands, and majority … Read more
Franchise SEO is simple. It’s basically local SEO multiplied by the franchise’s number of locations, right? Wrong! With more locations come greater challenges requiring a more nuanced approach than a typical local SEO campaign. In this guide, I share successful strategies I’ve used to scale SEO for local and national franchises. It’s split up into … Read more
Social media content can generate brand awareness, increase customer loyalty, and drive other positive outcomes for your business. But with so much noise on social media, it’s hard to know which posts will stand out and resonate with your target audience. Which is why we’ve created this list of 10 types of social media content … Read more
Prabhakar Raghavan, the head of Google Search, expects his team to move more quickly and in different directions as part of a new “cost” and “operating reality.” That’s according to audio of Raghavan speaking during a Google all-hands meeting, obtained and reported on first by CNBC. A new reality. Google has been cutting costs and … Read more
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