Google has released version 2.8 of the Google Ads Editor. This new update brings a number of new features including AI-generatged images, export to Google Sheets, brand guidelines, image cropping, strict age and gender targeting, a new help center and more. Google released version 2.7 in June and Version 2.6 was released in March 2024 … Read more
Google Ads is rolling out new brand guidelines for performance max campaigns, which was originally announced back at Google Marketing Live. Google said then, “advertisers can share their font and color guidelines in Performance Max, as well as provide helpful image reference points to generate new asset variations.” Google Ads brand guidelines let advertisers control … Read more
Microsoft has added a new guideline to its Bing Webmaster Guidelines named “prompt injection.” This is to cover the abuse and attack of language ****** by websites and webpages. Prompt injection guideline. The new guideline was posted at the bottom of the current Bing Webmaster Guidelines. It reads: Prompt injection: Do not add content on … Read more
In today’s digital landscape, Australian healthcare professionals are increasingly harnessing the power of content marketing to educate and engage patients. However, navigating the regulatory landscape, specifically the guidelines set forth by the Australian Health Practitioner Regulation Agency (AHPRA), is paramount for compliant and ethical communication. This comprehensive guide from our content marketing team delves into … Read more
Google’s John Mueller said the link best practices SEO documentation on its website are still “good guidelines” for both SEO and overall “accessibility & UX reasons.” The guidelines are only about 14 months old, so they are recent. The question was specific to the anchor text section, where the person who asked the question wrote, … Read more
Google has updated its “Search Quality Evaluator Guidelines,” a comprehensive 170-page document that serves as a framework for quality raters to assess websites effectively. The update on follows the search engine’s latest Core and Spam updates. Insights Into Trustworthiness The updated guidelines provide valuable insights into how Google determines the trustworthiness of webpages and websites. … Read more
Google has updated the Google search quality raters guidelines untrustworthy pages section. The previous version was 168 pages and not it is 170 pages and that previous version was released last November 2023. This update is probably to fit the changes with the new March 2024 core update and spam updates / policy updates. This … Read more
Danny Sullivan, Google’s Search Liaison, said we should expect to see more clarification from Google on its creating helpful content page, specific to the section “Get to know E-E-A-T and the quality rater guidelines.” Sullivan said on X, “You’re almost certainly going to see more clarification come to that page, as well, in the near … Read more
It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts (like the new E for Experience last year), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met. Google … Read more
Google has updated the Google search quality raters guidelines and it is now only 168 pages, down from 176 pages – so it takes less time to read. I scanned through the changes and I did not see any massive changes like with the December 15, 2022 update. Google said, “None of these involve any … Read more
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