Google has updated its search quality raters guidelines for the first time in 2023 with a number of updates including simplifying the needs met scale, adding some more modern examples and some other minor changes. The last update to this document was 11 months ago on December 15, 2022, which was a much larger update … Read more
Google will make the “existing Local Services Ads photos guidelines on the same page as the Local Services platform policies,” the search company announced. This goes into effect on November 13, 2023. Google said, “On November 13, 2023, Google will update the Local Services platform policies.” “This update consolidates the existing Local Services Ads photos … Read more
YouTube is updating its Advertiser-Friendly Content guidelines regarding controversial issues. Under the new best practice recommendations, creators will be able to earn ad revenue on content discussing topics such as: Sexual and domestic abuse. Abortions. Eating disorders. This means content that addresses these topics without going into graphic detail can now be fully monetized. Why … Read more
Whether you’ve had your Google Business Profile (GBP) for 10 years or you have a new business and are just getting ready to claim your Business Profile, it’s important that you carefully read – and understand – Google’s guidelines. If you don’t, your GBP listing will likely get suspended. A suspension means that your Business … Read more
Google is now saying that its new Local Service Ads guidelines are faster for reviews and also more flexible by allowing more creative images. What that really means, well, time will tell, but that is what Google is emailing local advertisers. Google is telling advertisers that there is a new automated process for photo reviews … Read more
Google has finally clarified its stance on the role of AI content, which is potentially good news for website owners. On February 8, 2023, the search engine published a post, ‘Google Search’s Guidance About Ai-Generated Content‘, announcing that AI content isn’t against its guidelines. With this, Google redrafted its prior stand on AI content and … Read more
Google has told Joy Hawkins that giving charitable donations in exchange for a positive review on your Google Business Profile listing is against its guidelines. It would go specifically against the fake engagement policy that reads, “Paying, incentivizing or encouraging the posting of content that does not represent a genuine experience.” A charitable donation would … Read more
January 7, 2020 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! Summary of Episode 54: Analyzing Changes to the Quality Raters Guidelines It’s 2020 y’all and we’re kicking … Read more
After the release of Google’s own artificial intelligence (AI) chatbot, the tech giant has made yet another announcement. On March 21, Google released guidelines on AI-generated content to provide insight into how AI can effectively create helpful content. Google’s focus has primarily been on ensuring that search intent is met with high-quality content. At the moment, OpenAi’s … Read more
If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you publish stays consistent in look, feel, and sound anywhere it appears online? How do you make sure it stays true … Read more
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