How to protect against and benefit from generative AI hallucinations
As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language ****** (LLM), they must concern themselves with “hallucinations” and how to prevent them. IBM provides the following definition for hallucinations: “AI hallucination is a phenomenon wherein a large language model—often a generative AI chatbot or computer vision tool—perceives … Read more
