In the world of SEO, URL parameters pose a significant problem. While developers and data analysts may appreciate their utility, these query strings are an SEO headache. Countless parameter combinations can split a single user intent across thousands of URL variations. This can cause complications for crawling, indexing, visibility and, ultimately, lead to lower traffic. … Read more
Google’s John Mueller addressed whether numerous 404 errors negatively impact rankings and provided a clear explanation of the best practices for handling them. 404 (Not Found) Status Code 404 is the code that a server sends when a browser or a crawler requests a web page that the server couldn’t find. It only means that … Read more
As part of the Search Off The Record podcast from Google on crawling, which we briefly covered on Friday, Gary Illyes from Google said he is investigating ways for Google to handle URL parameters better. Google’s John Mueller asked Gary Illyes, “What other kinds of optimizations do you see happening with regards to crawling?” Gary … Read more
If you manage paid media accounts of any kind, you probably deal with many requests and questions from clients, bosses and other stakeholders. Common requests could include launching a new campaign, pulling together a report, or asking for your perspective on a recent platform change or emerging trend. Depending on your job seniority, you may … Read more
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