Who is @iruletheworldmo? This mysterious account on X has been all I can think about for days now. I was duped. He used me to push his agenda. And I am so thankful for this. It was all for good reason. Very good reason. We truly are not prepared for what is coming. I first … Read more
Two sentences in a Google blog post seem to have convinced more than a few people in the search community that Google’s Search Generative Experience “isn’t going to happen.” Specifically, SGE won’t launch. It will never be more than an “experiment” in Labs or become part of the default Search experience for all (or the … Read more
Ever wondered what would happen if you prevented Google from crawling your website for a few weeks? Technical SEO expert Kristina Azarenko has published the results of such an experiment. Six surprising things that happened. What happened when Googlebot couldn’t crawl Azarenko’s site from Oct 5 to Nov. 7: Favicon was removed from Google Search … Read more
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