March 5th marked the beginning of Google’s most significant core algorithm update since the infamous Penguin update of 2012. First off, this is no ordinary core update, as it includes major changes to multiple core ranking systems – and it introduces brand-new spam policies. Not only that, but Google has now fully incorporated its helpful … Read more
We covered a number of the tests Microsoft Bing Search has been trying around its ad labels, mostly around it making the ad label harder and harder to tell if it is an ad or not. Now, in Bing’s image search, Bing is doing the same. Here is a screenshot from Frank Sandtmann as he … Read more
As you know, Google released its first core update in over five months, the Google August 2023 core update, on August 22nd at around 1:30 pm ET. Since then, I’ve been tracking the volatility and the chatter from within the SEO community to see how widespread, extensive, and impactful this update has been. So far, … Read more
October 3, 2019 | Posted by Shay Harel Growing up, my favorite sports announcer’s preferred catchphrase was ‘Holy cow’. Looking back at the Google SERP in September and all I can say is… Holy cow! Another core algorithm update landed, reviews on the SERP have tanked like an airplane made of lead, the … Read more
Attention is everything for creating customers and brands that fail to capture the right kind of attention suffer the consequences. The problem begins with an outdated marketing funnel model. It’s exacerbated by fundamentally bad data and lack of investment in authentic, long-term customer connection. Additionally, consumer attention is only valuable if you reward it with … Read more
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