To remain the most popular search engine in the world, Google has to continuously update its algorithm to continue delivering users useful results. To this end, Google also makes available Google Search Essentials, so everyone from web developers to SEO professionals knows the rules of the game. Of course, there are plenty of people who … Read more
Google responded to the U.S. Department of Justice (DOJ) antitrust proposals for breaking up the company to address its dominance in search and online advertising, asserting that the remedies will harm user security, raise costs for consumers across industries, and stifle AI innovation. Google’s response presented three arguments on why the DOJ proposals may backfire … Read more
TikTok claims that non-skippable video ads may hinder engagement in a new report. Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience, according to the study. Why we care. Engaging ads are essential for brand awareness, visibility, and conversions. If non-skippable ads are reducing engagement, it … Read more
Starting on July 3, 2023, Google will prohibit ads for products that carry an imminent, proven, and unresolved risk of death or grievous bodily harm that has been the subject of a consumer advisory or product recalls. This will update the Google Ads Dangerous products and services policy. Google posted this new update over here … Read more
User experience has a profound effect on the customer journey. This includes how easy your website is to navigate, page load speed, and whether links lead to relevant pages can affect whether or not customers will complete their purchase journey or leave your site. Needless to say, broken links can quickly turn a potential customer … Read more
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