13 Black Hat Techniques That Can Harm An SEO Campaign

13 Black Hat Techniques That Can Harm An SEO Campaign

To remain the most popular search engine in the world, Google has to continuously update its algorithm to continue delivering users useful results. To this end, Google also makes available Google Search Essentials, so everyone from web developers to SEO professionals knows the rules of the game. Of course, there are plenty of people who … Read more

7 Popular White Hat Link Building Techniques (That SEOs Are Still Using Today)

7 Popular White Hat Link Building Techniques (That SEOs Are Still Using Today)

Every year, the SEO agency Aira conducts a State of Link Building survey. In the most recent edition, 270 SEOs voted for the link-building techniques they still use today. Let’s look at how to do these seven tactics. 1. Content marketing specifically to generate links Also known as creating link bait, the goal is to create … Read more

Google Search Central Swag – Water Bottle, Hat, T-Shirt, Notepads, etc

Google Search Central Swag – Water Bottle, Hat, T-Shirt, Notepads, etc

It is rare to see swag from the Google Search Central team but at one of the latest Google Search Central Live events Google gave out swag to attendees. The swag included water bottles, cups, hats, t-shirts, notepads, pens and more. Jealous? Here are some of the posts I found them at: Thrilled to have … Read more

White hat link building strategies that work in 2023

White hat link building strategies that work in 2023

The significance of link building: Fueling SEO triumph Wonder why link building matters? Imagine it as a virtual endorsement – search engines recognize your credibility and trustworthiness when other websites link to yours. Link building is one of the main factors that boost your website’s visibility. A striking 55.7% of respondents underscore its potency, attesting … Read more

7 “White Hat” Link Types that Can Get you Penalized in 2023

7 “White Hat” Link Types that Can Get you Penalized in 2023

Foreword by Matt Diggity: Very shortly, I’m going to be turning things over to Rick Lomas. Rick is an expert in manual penalty removal. I’ve been working with him for quite some time, helping folks recover from manual actions, whether they be “unnatural links”, “thin content”, etc. Starting last year with a Christmas Day spree … Read more

White Hat SEO: How to Play by the Rules

White Hat SEO: How to Play by the Rules

Do you want to rank for competitive terms without worrying about potential Google penalties? Then go white hat. In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics. White hat SEO refers to the use of SEO strategies, techniques, … Read more

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