Google’s most recent earnings call was quite optimistic. Here are the bits I found most interesting. AI Overviews In 8 months they have reduced the costs for AIO’s by 90%. Google is seeing strong engagement with AIO’s. They are increasing overall search usage and satisfaction. People who use them come back to search more often. … Read more
Twiddlers are C++ code objects used in Google’s ranking algorithms that help Google re-order search results. They are used in a Google system called Superroot which is Google’s ranking framework. I came across this 2017 Google document on Twiddlers upon reading Mario Fischer’s excellent breakdown of what we can learn about how ranking works based … Read more
Who is @iruletheworldmo? This mysterious account on X has been all I can think about for days now. I was duped. He used me to push his agenda. And I am so thankful for this. It was all for good reason. Very good reason. We truly are not prepared for what is coming. I first … Read more
The August core update is here! Google’s documentation on core updates has changed significantly. Let’s take a look at what has changed. Here’s the archived version of the previous document. The purpose of this update is to show more content that people genuinely find useful Google’s announcement of the core update says that they are … Read more
I’m thrilled to announce I’m opening up spots for new client consulting. Let me share with you how I have completely reshaped my SEO strategy after spending the last two years learning as much as I can about the AI systems that determine today’s search rankings. When the helpful content system launched in 2022, I … Read more
This is part 3 of my series working to understand more about the attributes in the recently discovered Google API files. Part 1: What is this “leaked” Google documentation? Part 2: What are attributes? Navboost is one of Google’s core ranking algorithms. It uses user click data to help refine a bunch of search results … Read more
Google’s Danny Sullivan and John Mueller both made comments on social media that give me hope that sites impacted by the September Helpful Content update may still have a chance of seeing some form of recovery with Google’s next core update. Travel blogger Katie Caf Travel has been working hard on improving her site, and … Read more
This is part 2 of a series of posts I am writing to discover more about what we can learn from the information in the recently discovered Google documentation on API references. Yesterday we started to learn more about the files that were found that possibly discuss important factors in Google’s ranking systems. We learned … Read more
Well this has been an interesting week. Rand Fishkin published a fascinating article about a set of documents that was shared with him. These documents contain the documentation for making API calls to Google’s Cloud Content Warehouse. There is speculation, for good reason, that this documentation can help us learn a significant amount about Google’s … Read more
Although Google told us the site reputation abuse policy would go into effect on Sunday, May 5, Danny Sullivan tweeted on Monday evening that the manual actions were currently being handed out and that the algorithmic component was not yet live. At the time I write this, we have seen the first manual actions. I … Read more
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