Google may have removed or be removing the health insurance fields from Google Business Profiles. So if you are a health related organization, and you want patients to see what insurance you accept before coming, Google would show that, but it seems Google is now removing that option. Google added this as an option back … Read more
Ever since the Ray Google AI Overviews update, Google scaled back showing AI Overviews in Google Search for some YMYL categories, especially in the health space. But now we are seeing more and more AI Overviews showing up for health-related queries since the weekend. There has not been an official study done yet, but some … Read more
The health and wellness industry is thriving more than ever. With a global community pivoting towards healthier lifestyles encapsulated by personalized diets, fitness regimes, and holistic well-being, the sector is experiencing huge growth. For health and wellness brands, this boom brings immense opportunities and stiff competition, so it’s important to know how to navigate the … Read more
In today’s digital landscape, a healthy, technically sound website is the key to SEO success. However, ensuring your site is optimized for maximum performance is no easy feat, as SEOs, developers, UX pros, content leaders, marketing, and C-suite members must all be in alignment. Maintaining your website’s technical health isn’t just about ranking well in … Read more
What Is Website Health? Website health is that foundation that keeps your site working and performing properly. It’s conveyed by a collection of metrics that measure your site based on how secure, easy to use, and optimized for search engine visibility it is. And maintaining a healthy site can help you attract more traffic and … Read more
The health and wellness industry is booming. As of 2022, the global wellness economy was worth $5.6 Trillion. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never … Read more
Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Failing to do so can result in significant costs for clients, and what’s more, it’s often an entirely avoidable expense. To avoid common pitfalls and optimize spending in PPC campaigns, Melissa Mackey, paid search director at Compound Growth Marketing, provided a … Read more
In the ever-evolving landscape of mental health support, mobile applications are emerging as transformative tools, offering solace and guidance to individuals navigating psychological and psychiatric disabilities. In our upcoming installment, we will embark on an insightful journey into the realms of “Youper,” a beacon of hope and assistance in the intricate tapestry of mental well-being. … Read more
Google is testing a new design and layout for its medical and health-related results in the mobile search results. The new design looks like some other user interface tests we’ve seen in the past, where it is a more boxed-in colorful layout. This was spotted by Matt Smith who posted before and after screenshots on … Read more
Technical SEO is one of the most fundamental aspects of SEO. But why is technical SEO important? Because even the most dazzling content or products won’t shine if hidden from search engines. Understanding and implementing technical SEO is key to staying ahead of your competition. This guide will help unlock the secrets to search engine … Read more
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