This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own. Artificial intelligence (AI) has huge potential for healthcare practices. It can assist with diagnosis and treatment, as well as administrative and marketing tasks. Yet, many practices are still wary of using AI, especially regarding marketing. The reality is that … Read more
Today, healthcare providers have a golden opportunity to connect with patients in ways that were unimaginable just a few decades ago. Patient engagement is no longer limited to in-person visits and follow-up phone calls. The digital age has opened up a multitude of channels through which healthcare providers can engage with patients more effectively. This … Read more
Healthcare SEO is the secret to helping your organization reach more patients and clients. SEO can help you rank for useful keywords, connect with patients in your local area, and share helpful information and advice with thousands of people. To write this guide to medical SEO, we interviewed five experienced healthcare SEOs and content creators. … Read more
What’s in a brand? A strong brand helps businesses stand out, create loyal customers, and effectively convey their values and mission. For small healthcare services, branding goes beyond just a logo or a catchy tagline. Healthcare branding has to build trust, demonstrate reliability, and show a commitment to patient care. This is especially important for … Read more
In today’s digital landscape, Australian healthcare professionals are increasingly harnessing the power of content marketing to educate and engage patients. However, navigating the regulatory landscape, specifically the guidelines set forth by the Australian Health Practitioner Regulation Agency (AHPRA), is paramount for compliant and ethical communication. This comprehensive guide from our content marketing team delves into … Read more
In the competitive world of healthcare e-commerce, having an exceptional website is no longer enough. To truly stand out and drive targeted traffic, you must master the art of off-page SEO, specifically building quality backlinks. Backlinks act as digital votes of confidence, signaling to search engines that your website is valuable and trustworthy. The more … Read more
Healthcare organizations can improve their SEO performance and stand out competitively in search through Schema Markup. Schema Markup enables the display of vital details in organic search results, including contact information, reviews, locations, operating hours, and more, catering to both current and prospective patients. Beyond this, implementing Schema Markup can also result in a reusable … Read more
Before I begin, I just want to caveat everything with the fact that HIPAA is a complex regulation open to interpretation, and in the end your legal and compliance teams need to be comfortable with how you handle data and the risk associated with those methods. With that being said, I’ve had a lot of … Read more
Perficient is at the forefront of managing and developing applications for numerous clients in the Healthcare sector. This article focuses on the Pharmacy Benefits Management (PBM) company, exploring the challenges such a company faces, the value it provides to its clientele, and how Perficient leverages its talent **** of business analysts, developers, architects, and process … Read more
Digital organizations in health payers and providers strive to enhance value for their patients and members. And the stakes are high for these consumers. After all, healthcare decisions impact health, wallet, and emotional well-being. That means digital experiences become an important opportunity to positively fill gaps – both before and after care is received. What … Read more
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