Healthcare Archives - Page 2 of 3

Harnessing the Healing Touch of Digital Marketing in Healthcare! – Digital Freak

November 28, 2023 by BTR

The healthcare industry, comprising a vast array of services ranging from general practitioners (GPs) and veterinarians to medical technology companies, orthodontics, and dental practices, has not been immune to the transformative power of digital marketing. In today’s interconnected world, digital marketing has emerged as a vital tool for healthcare professionals and businesses to reach their … Read more

Top 10 Insights from HCIC 2023 for Healthcare Marketing Leaders / Blogs / Perficient

November 23, 2023 by BTR

I recently had the pleasure of attending HCIC – The Healthcare Internet Conference with Perficient’s Senior Healthcare Strategist, Kayla Brown. Kayla and I were both invited to speak at the conference, and, while we were there, we took full advantage of the great learning opportunities that always arise with the industry comes together. Kayla spoke … Read more

Tone, Voice and Style Guide: Why Your Healthcare Organization Needs to Update / Blogs / Perficient

November 21, 2023 by BTR

When we start new content projects with healthcare clients, one of the first items we ask for is any content style guide or documentation they have for their internal or agency writers. Some organizations don’t have anything to provide. Some have a bit of writing guidance tucked into their overall brand and design guidelines. And … Read more

Navigating Agile in Healthcare / Blogs / Perficient

November 7, 2023 by BTR

Understanding: What is Agile? Agile is a set of principles and practices for project management and product development that emphasizes flexibility, collaboration, customer-centricity, and adaptability to change. The key principles of Agile include valuing individuals and interactions over processes and tools, working software (or deliverables) over comprehensive documentation, customer collaboration over contract negotiation, and responding … Read more

4 Ways IT in Healthcare Can Cut Costs and Increase Margins / Blogs / Perficient

October 20, 2023 by BTR

The digital realm in healthcare is in a constant state of flux, and for IT professionals, staying updated is more than just a necessity; it’s a mandate. We don’t merely acknowledge these IT challenges; we’re deeply attuned to them, striving to devise the most efficient strategies and tech solutions to cut costs, increase margins, and … Read more

Operational Hurdles in Healthcare: 4 Ways to Streamline Efficiency and Care / Blogs / Perficient

October 19, 2023 by BTR

In the fast-paced world of healthcare, operations teams juggle various roles to ensure everything runs smoothly. While their efforts are indispensable, these teams often face hurdles that can affect patient care and services and overall efficiency. Forrester highlights that strategic operational improvements can enhance revenue, control costs, and reinforce resilience. With the industry’s ever-shifting dynamics, … Read more

Unlocking the Power of Salesforce Data Cloud: Revolutionizing Healthcare / Blogs / Perficient

October 2, 2023 by BTR

In today’s rapidly evolving healthcare landscape, data is the driving force behind informed decision-making and personalized patient care. However, the abundance of data scattered across various siloed systems can be overwhelming, making it challenging for healthcare providers to harness its full potential. This is where Salesforce Data Cloud steps in as a Customer Data Platform … Read more

Healthcare & Life Sciences Takeaways from Dreamforce 2023 / Blogs / Perficient

September 22, 2023 by BTR

Dreamforce has come and gone, and our team proudly attended this year’s conference for a front-row seat to hear Salesforce’s latest innovations. These announcements ranged from AI-centric innovations to new Data Cloud features and everything in between. With a highly skilled team of Salesforce consultants and developers with Healthcare and Life Sciences (HLS) experience, Perficient … Read more

Why Word Choice Has Emotional Consequences in Your Healthcare Content / Blogs / Perficient

September 15, 2023 by BTR

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou, poet and writer I use the above quote when teaching clients about the best practices of effective web writing for healthcare. It’s a good gut check for … Read more

Tackling Healthcare Staffing Shortages with Salesforce and Artificial Intelligence (AI) / Blogs / Perficient

September 10, 2023 by BTR

For the first time in US history, older adults will outnumber younger individuals by 2034. The global population is top-heavy with more than 1 in every 6 Americans falling in the 65 or older age range (AARP, 2023). As the population ages and we see a continued increase in patients with more than one chronic … Read more

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