Is your backlink profile in peak physical condition, or is it fighting off the flu? Whenever SEOs refer to the ‘health’ of a backlink profile, they mean more than its quality. In fact, a profile containing only high-quality backlinks actually isn’t healthy. Why is that? It has to do with what Google views as ‘natural’ … Read more
Search is evolving at an incredible pace and new features, formats, and even new search engines are popping up within the space. Google’s algorithm still prioritizes backlinks when ranking websites. If you want your website to be visible in search results, you must account for backlinks and your backlink profile. A healthy backlink profile requires … Read more
John Mueller of Google said there is no healthy percentage of traffic you should expect from your Googlebot activity compared to other bot and traffic activity on your site. Meaning you don’t need to worry if Googlebot is taking up 2% of your server resources and not 20% of your server resources. This question was … Read more
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