Hashtags have become a powerful tool in digital marketing, with their roots deeply embedded in today’s pop culture. Some **** them, others totally don’t. Few know how to use them strategically, while the majority just think it’s cool to throw in 1, 2, 5… or 50 hashtags in a post. While some play around with … Read more
Agencies have several teams, some of which are formed over the years and some that come together quickly as new hires join and new clients are onboarded. Agency teams include executive leadership, marketing channel leaders and cross-functional groups or pods responsible for supporting clients. With the complexity found in most agencies, it can be challenging … Read more
Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. While building paid search accounts has become easier, using them effectively to grow a business is more challenging than ever. Focusing solely on optimizing for maximum return on ad spend (ROAS) and the lowest cost-per-lead (CPL) may yield short-term gains, … Read more
Pages with high bounce rates can be frustrating– but bounce rate can be a useful tool. A high bounce rate in GA4 doesn’t always mean your website or pages perform poorly. GA4 needs to be configured properly to track bounce rate accurately. If you are just learning about bounce rate, I highly recommend reading this … Read more
Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. Ad earnings surged as the platform’s global monthly active users increased 11% year-on-year to reach an all-time high of 498 million. The company credited its success in part to launching a record number of ad solutions that have been utilized by brands to enhance campaign … Read more
Generally, Google has said that when pages are not indexed and there are no technical issues, the reason it might not be indexed is that the page does not meet the quality marks to be included in the Google Search index. But John Mueller of Google said even high-quality pages aren’t guaranteed indexing. John said … Read more
Today’s Ask An SEO question comes from Sommer, who asks: What might be factors contributing to high on-page SEO scores but low domain authority? Today, we will dive into a topic that many website owners find puzzling: the relationship between on-page SEO scores and domain authority. As you know, on-page SEO is about enhancing individual … Read more
Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke. Unlocking high-impact, low-cost campaigns The four variables marketers need to look … Read more
Today’s Ask An SEO question comes from Fadi, who asks: When Google says human first, does that mean we should search for other articles with high backlink profiles rather than keyword research when trying to find a topic to discuss? Google has told us we must provide content that exudes experience, expertise, authority, and trust … Read more
Google’s John Mueller had one of his good oneliners again. He posted a reply on Twitter saying, “something can be high-quality content with a lot of information for users and still be of low value for the web.” This was in response to a question that was asked of him on Twitter, let me just … Read more
421
229
714
826
543