Hijacking

Hijacking The Back Button and SEO: Gaming Navboost, Exploring Google Spam Policies, And What It Might Signal About Your Aggressive Advertising Situation

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Hijacking The Back Button and SEO: Gaming Navboost, Exploring Google Spam Policies, And What It Might Signal About Your Aggressive Advertising Situation

In an effort to keep users on their sites, some publishers have hijacked the browser back button by providing a feed of articles that drives users to more publisher content, including sponsored content and ads. That’s versus allowing them to return to the sites they visited from… It’s a tricky and deceptive tactic, since users … Read more

Google Search Hijacking Bug With TripAdvisor, Booking, Hotel.com In European Regions?

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Google Search Hijacking Bug With TripAdvisor, Booking, Hotel.com In European Regions?

Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites. Google will show TripAdvisor, Hotels.com, Booking.com and other legit sites in its search results but when you click on those listings, you’re taken to a different site, a spammy site. It is hard for me to replicate … Read more

Brand Pirates: Hijacking Your Story and Attention

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Brand Pirates: Hijacking Your Story and Attention

In a previous article, we redefined customer attention, divided it into categories, and explored a new lens for building authentic customer relationships. This approach helps brands identify and understand their true competitors. Adding “attention competitors,” or brand pirates, into the mix with traditional competitors helps brands avoid gaps in their digital marketing strategies. With this … Read more

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